Welsh over 60s are online and actively engaging in social media, which has the potential to be an important tool for public health.
77 per cent of people in Wales aged 16 years and above use one or more social media platforms. 65 per cent use social media on a daily basis. These insights are from a new report by Public Health Wales and Bangor University published today entitled Population Health in a Digital Age: Patterns in the use of social media in Wales.
Not everyone has access to the internet in Wales, but for those that do (87 per cent of people in Wales aged 16 years and above) the report finds:
Lead author Dr Jiao Song, Public Health Statistician, Research and Evaluation Division, Public Health Wales, said:
“It’s interesting that social media is often considered something for younger people, but the report’s findings have highlighted that a high proportion of those in the older age groups do engage with social media.”
The report used data collected in the 2018 Digital Technology and Health survey - a nationally representative survey with 1,252 residents in Wales aged 16 years and above. The survey included questions on access to the internet and/or digital technology, perceptions of sharing health-related information on social media, health status and demographics.
Dr Catherine Sharp, Public Health Collaborating Unit, Bangor University, said:
“The report also reveals that people with higher self-reported health and people who have a healthier lifestyle were more likely to use one or more social media platform than those with lower self-reported health and those who engaged in health-harming behaviours.”
Interestingly, the proportion using social media overall were similar across deprivation groups, but levels of use of Twitter and WhatsApp were lower amongst the least affluent.
Dr Alisha Davies, Head of Research and Evaluation for Public Health Wales, said:
“We need to continue efforts to address inequalities in access, but recognise that social media may offer a platform to reach a wider audience and engage differently with populations about health.
“At present, health systems largely use social media as a channel to share information, but this approach does not capitalise the reason social media works - the networking element. Looking to the future, health systems need to learn how to engage in conversations on such platforms to support attentiveness and appeal with their audiences; to address beliefs, attitudes, intentions and behaviours for health.”