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Section 3 - Our purpose statement


On this page:

 - Our purpose
 - Our mission
 - Vision
 - Values
 - Main outcome 


Our purpose

Our purpose is ‘working together for a healthier Wales’.


Our mission

We help all people in Wales live longer, healthier lives. With our partners, we aim to increase healthy life expectancy, improve health and well-being and reduce inequalities for everyone in Wales, now and for future generations.

Together, our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the main source of public health information, research and innovation in Wales.



By 2035, we will have achieved a healthier future for Wales. We are working towards a Wales where people live longer, healthier lives and where everyone in Wales has fair and equal access to the things that lead to good health and well-being.



Our values are:

  • working together;
  • with trust and respect;
  • to make a difference.


Main outcome 

It is essential to understand our progress in Wales towards our vision for a future where people live longer and healthier lives. The main health outcome we want to influence and support is:

  • to increase healthy life expectancy and narrow the gap in healthy life expectancy between the least deprived and the most deprived.

We have chosen this as it is one of Wales’ National Well-being Indicators and national milestones. We will measure it through healthy life expectancy at birth, including the gap between the least and most deprived. While it is not just us who are responsible for this outcome, or for every factor that affects health and well-being, we will use it to help us understand the overall health and well-being of the people of Wales. It will also guide us as we deliver our strategy.

We will monitor the outcomes that we have identified in this strategy and develop specific ways of measuring our performance. This will allow us to monitor our contribution and help us evaluate how effective we have been and adapt where necessary. We will also monitor our outcomes across all the protected characteristics. (The protected characteristics are age, disability, gender reassignment, pregnancy and maternity, race, religion or belief, sex and sexual orientation. It is against the law to discriminate against someone because of these.)