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Campaigns  

Research shows that health campaigns can be an effective way of raising awareness of screening. 
 

Evidence

Cancer Research UK (2014). Be Clear on Cancer. [online] Cancer Research UK. Available at: https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/be-clear-on-cancer. Accessed on: January 2024 

 

Nishimura, Y., and Acoba, J. D., 2022. Impact of Breast Cancer Awareness Month on Public Interest in the United States between 2012 and 2021: A Google Trends AnalysisCancers14(10), p. 2534. Accessed on: January 2024

 

‌Wakefield, M.A., Loken, B. and Hornik, R.C., 2010. Use of mass media campaigns to change health behaviour. The Lancet, 376(9748), pp.1261-1271. Accessed on: January 2024 

 

White, B., Power, E., Ciurej, M., Lo, S.H., Nash, K. and Ormiston-Smith, N., 2015. Piloting the impact of three interventions on guaiac faecal occult blood test uptake within the NHS bowel cancer screening programme. BioMed research international, 2015. Accessed on: January 2024