Resources

BSU guide: Improving health and wellbeing

This document aims to provide policy makers and practitioners in public health, healthcare and thewider Welsh public service with guidance on the use of behavioural science to help them reach […]

BSU guide: Responding to the climate crisis

Applying behavioural science The climate crisis presents a persistent and growing environmental burden of disease with significant public health consequences. Addressing the crisis via mitigation and adaptation methods requires changing […]

BSU infographic: Behavioural science for better health: How are we doing in Public Health Wales?

An Infographic summarising the evaluation and reporting of our progress across five World Health Organisation ‘Strategic Commitment’ areas, for working towards the routine application of behavioural science for better health […]

BSU infographic: Cost of living crisis in Wales

BSU interactive tool: Deciding on a target behaviour and target population tool

This quick tool focuses on unpacking the first step ‘Deciding on a target behaviour and target population.’ Identifying, prioritizing, and specifying the behaviour and population to be influenced is important. […]

BSU interactive tool: Developing behaviourally informed communications

A behaviour is an action, it’s something that we do that’s measurable. If you’re striving to get individuals or groups within the population to start, stop or change a behaviour […]

BSU interactive tool: Evaluating behaviour change interventions

This final tool in the series supports step number 6, evaluating behaviour change interventions. Whether you’re developing a new intervention or adapting interventions which are already being delivered, you will […]

BSU interactive tool: How to collect behavioural insights

This tool focuses on step two ‘diagnose’ which involves conducting a behavioural diagnosis using the COM-B model. Once you have decided on a target behaviour for your target population (covered […]

BSU interactive tool: Identifying and applying behaviour change techniques 

This interactive tool unpacks step 5 ‘build the intervention’ where we explore how to identify and apply Behaviour Change Techniques to our behavioural change interventions (BCTs). BCTs are the theory […]

BSU interactive tool: Mapping insights and selecting intervention functions

Applying behavioural science helps to optimise the impact of activities, services, policies, and communications. Developing such interventions that account for, or aim to influence, behaviour involves several steps, as shown […]