About antimicrobial resistance and the AMR communications toolkit
Antimicrobial resistance (AMR) is one of the biggest threats to public health. It happens when bacteria, viruses, fungi and parasites change over time and no longer respond to medicines effectively, making infections harder to treat and increasing the risk of serious illness.
This toolkit has been developed to help organisations raise awareness of AMR and share simple actions that can help protect the effectiveness of antibiotics. It contains ready-to use messages and resources covering what AMR is, how it spreads and the role individuals can play in tackling it.
The toolkit also has resources for healthcare professionals such as guidelines and learning materials.
Use these materials across your communications channels to help people understand the growing threat of AMR and the actions they can take to tackle it. By raising awareness today, we can help protect the effectiveness of antibiotics for ourselves, our communities and future generations.